Beauty and Personal Care Trends

Personal care is a very innovative market, highly impacted by “mega trends” that continuously emerge due to constant changes in society and the world. At Kao Chemicals Europe we follow beauty and personal care trends, and we like to support customer developments with ideas based on our expertise as a surfactant producer.

The treasures of wellness

Immerse yourself in the spa experience with formulations that reflect our brand values of care and wellbeing.

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Tender Care Kit

Three sustainable formula applications

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Emollients Kit Care

Try KAO'S pure emollients

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Dilutables

Save Water and Packaging

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Japanese Skincare Routine

Double Cleansing & Double Moisturizing

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Solid Forms

Think on Water Scarcity

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Face Cleansers

Excellent cleansing performance

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Hand Care

Hand Care

Keep your skin healthy and moisturized

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J-Beauty Ingredients

Preventive solutions with long-term results

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Micellar Cleansing

Less can be More

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PEG-FREE

Find Alternatives

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Sulfate Alternatives

Go Mild

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Silicone Feel

Touch the Difference

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