Beauty and Personal Care Trends

Personal care is a very innovative market, highly impacted by “mega trends” that continuously emerge due to constant changes in society and the world. At Kao Chemicals Europe we follow beauty and personal care trends, and we like to support customer developments with ideas based on our expertise as a surfactant producer.

The gentle cleansing kit

Surfactant blends to achieve eco-friendly efficiency and superior results with easy-to-handle products.

More information DANOX SLL & DANOX LS-38

The treasures of wellness

Immerse yourself in the spa experience with formulations that reflect our brand values of care and wellbeing.

More information Video

Tender Care Kit

Three sustainable formula applications

More information Video

Emollients Kit Care

Try KAO'S pure emollients

View product range More information

Dilutables

Save Water and Packaging

View product range More information

Japanese Skincare Routine

Double Cleansing & Double Moisturizing

More information Video

Solid Forms

Think on Water Scarcity

View product range More information

Face Cleansers

Excellent cleansing performance

View product range Video

Hand Care

Hand Care

Keep your skin healthy and moisturized

View product range More information

J-Beauty Ingredients

Preventive solutions with long-term results

View product range Video

Micellar Cleansing

Less can be More

View product range

PEG-FREE

Find Alternatives

View product range

Sulfate Alternatives

Go Mild

View product range Download brochure

Silicone Feel

Touch the Difference

View product range

For more information about our products, please contact us

Product finder

Find out about our product catalogue.

Formulation finder

Find out about all our formulations.