As waste free lifestyles are becoming increasingly popular among consumers, demand on innovative ecofriendly solutions are also raising.Committed to the green transition and the European GreenDeal, waterless formulations are a clear example that manage to replace single-use plastics while reducing greenhouse gas emissions through product
compaction.
Addressing sustainability with waterless formats in Personal Care products.
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Dilutable Waterless Formats
The idea behind dilutable cleaning formats is that consumers can prepare a ready-to-use product by mixing the concentrate with tap water at home. The concentrate can be provided as a minidose or a water-soluble tablet. The plastic bottle should be reused as many times as possible.
HAIR AND BODY CLEANSING C-321
Product benefits:
- Water reduction – no water shipment
- 30 mL concentrated product equals 100 mL final product use
- Re-use packaging
- Extremely mild surfactants
- Easy to prepare
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HAIR CONDITIONER C-322
Product benefits:
- Water reduction – no water shipment
- 20 mL concentrated product equals 100 mL final product use
- Low temperature process
- Re-use packaging
- Easy to prepare
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KEY INGREDIENT: TETRANYL CO-40
Cationic surfactant with anti-static and conditioning effect. Cold processable.
Solid Waterless Formats
With less environmental impact and reduced water content, KAO’s solid waterless formats represent a more caring approach towards cosmetics.
CREAMY SHAMPOO C-319
Product benefits:
- High and creamy foam
- Conditioning properties
- Eco-friendly and cold-processed
- Easy to use
- NOC* = 94%
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KEY INGREDIENT: AKYPO FOAM LM 25
Cleansing Agent. Foam Quality Improver. Easy to Thicken. Mild. Reduction of Irritation Level. Sulfate-Free.
SMOOTH SOLID CONDITIONER C-315
Product benefits:
- Leaves the hair smooth and conditioned
- Eco-friendly
- Water-Free
- Easy to use
- NOC*= 88 %
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KEY INGREDIENT: DANOX HC - 30
Hair conditioning system. Two-in-one product.Ready to use & easy to handle. Vegetable origin & environmentally friendly. Optimized performance
BODY MOISTURIZER C-334
Product benefits:
- Highly moisturizing
- Fast absorption
- Easy to use
- Not oily
- NOC*= 90%
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KEY INGREDIENTS: BLEND OF KAO EMOLLIENTS
- EXCEPARL LM-LC
- COCONAD RK
- LEVENOL H&B
- KAO SOFCARE